In yet another effort to teach young people about music copyright and the issues that music artists face, in collaboration with UK Music, the Intellectual Property Office and Aardman Animations in the U.K., Music, Inc., a free anti-piracy game application is now available for download.

The app lets players manage aspiring virtual musicians, and together, UK Music and the government are hoping it will play a part in increasing the understanding of the business strategy around music. Involvement from The Intellectual Property Office is just one of their many initiatives to encourage creativity amongst Britain’s youngsters and also educate them about the IP system.

Their website states that “According to Lawrence Smith-Higgins, Head of Campaigns and Education at the IPO, evidence suggests there is a need to teach people the fundamentals of copyright because recent research showed nearly a quarter (22%) of all music, film and other content consumed online had infringed copyright."

UK Music CEO Jo Dipple feels that teaching copyright law may not be the most successful approach with the new generation, many of whom may have never purchased a physical copy of an album. He believes Music Inc. is a “clever and fun way” to demonstrate music has to be protected by copyright or people don’t get paid and that it can play a valuable part in the suite of educational measures to encourage behavior that benefits everyone, including music fans not short-changed with poor quality music tracks.

The free game app is currently available at Google Play and the App Store. If you try it, let us know how effective you think this may be in providing an education for the younger generation.