AMBI Media Group co-founder and CEO Andrea Iervolino is launching a new blockchain based platform intertwining social media activity with entertainment viewing. BG is a global and social entertainment platform through which users are rewarded to watch movies, television episodes and other forms of content, and receive additional rewards from their friends’ viewing.

Combining the best features from the major VOD platforms and social networks with an innovative system that rewards users for watching videos through the blockchain, TaTaTu is an entertainment platform that incentivizes content consumption by offering digital tokens for views generated both by themselves and from their friends. The token will reward users and allow advertisers to pay for advertising on the platform.

With a team of over 250 developers, as well as a dedicated blockchain team around the world, the TaTaTu platform is a social entertainment platform where users can easily invite their friends via their social media (Facebook, Instagram, Snapchat, WhatsApp etc) to join TaTaTu, watch and create videos that can be shared with friends, chat with other members, and share the content they like.

The TaTaTu vision is to offer not only movies and videos, but also music, sports, and games, to become a 360-degree entertainment platform that allows both consumers and content creators to monetize their content, and content viewing, transparently.

The AMBI Media Group library will be amongst the first content libraries on offer through TaTaTu. The library consists of an incredibly diverse portfolio of critical hits, commercial blockbusters and cult favorites.

Said Iervolino, “Social networks and entertainment platforms are making huge profit by gathering data from their users and selling to other corporations without rewarding their users. TaTaTu will finally give its users the possibility to be rewarded for their social daily entertainment activity. There is a need for a platform to provide higher levels of transparency to their users, brands and rights holders about the revenues generated and monetization of users. Audiences need free, legal and quality content with a simple user experience.”

Iervolino added, “Our goal is to reach one billion subscribers worldwide in six years to become the first premium advertising platform in the world. Eventually, by developing and nurturing a community of dedicated and engaged users, we want to become the largest internet based social media entertainment studio in the world.”

“Where most content platform business models are based on making the final user pay for content, generating a market for illegal content monetization and therefore less revenues for content owners, TaTaTu is listening to the marketplace and adapting -- giving free access to content and going a step further to reward users with an automatic monetization system.”

Users

Thanks to the blockchain, users finally are rewarded for their social entertainment activity in an open and decentralized way – earning tokens to watch movies and other content for free, and receive additional tokens from the movies and the content consumed by their friends.

Users can engage with their friends and be rewarded for their social media relationships.

Token holders will also take active part in shaping the future of the platform with the possibility to vote which content the platform should provide, in a fully transparent and decentralized way.

Content Owners

Rights holders can finally stop being concerned about piracy. They will monetize every piece of content based on the effective consumption and real views, with transparent and real time financial reporting with their IP recorded on the Blockchain.

Brands

Advertisers can target specific audiences placing their ads on a reliable platform with premium content.

Brands get access to very detailed information about their audience. All user profiles are verified and all the views and engagement metrics are Real.

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