Your photo could now be used by the tech giant to advertise products under a change of Google’s terms of service. According to the cunning plan, the company will be allowed to use your picture and name to advertise whatever it wants, while you won’t get a penny.

Media reports reveal that the tech giant is updating its terms of service in order to classify people’s comments, follows, shares, and other social activity, including “shared endorsements” for its own products and services. The shared endorsements can later be used as a premise for users’ names and profile pictures to show up in advertisements for Google. However, it is so far not clear what such adverts will look like.

It seems that the changes will only apply to adults over the age of 18. Besides, there is an opt-out clause and users who previously decided not to share +1s with friends. Google announced that the updated terms of service will come into effect on November 11, and the tech giant has started rolling out advertisements to its homepage in order to inform all users before the date.

It should be noted that Facebook already runs similar endorsement adverts. A few days ago the social network also changed its search settings to make it harder for users to hide from other people who are looking for them on the social networks.