For some time now BitTorrent is working hard and undergoing an experiment whether it can convert its valued users into paid customers. In this process BitTorrent is actually trying to draw the industry players towards the company and make them its allies. For instance, BitTorrent and Fame House clustered together to promote the four songs of Pretty Lights to the active users.

Within months it was found that his songs increased his fan following and the songs were downloaded at an extensive rate and his website traffic also enhanced by almost 700%. Several researches and studies have been conducted in the past one year and it has been analyzed that Bit Torrent piracy can promote the music sales tremendously and it has also been found out that the delay in the availability of legal contents can trigger losses.

The marketing VP of BitTorrent, Mr. Matt Mason, regards these promotions as the commencement of the fruitful beginning that can eventually lead to large scale revenue in the long term. He even points out that all the users worldwide are not just pirates who don’t pay for anything. These are all myths about BitTorrent and are absolutely not correct. BitTorrent has been looked as the tool of piracy primarily because of the easy accessibility which eventually spoilt its name in the industry.

BitTorrent making a name as the piracy tool has never been the intention of the company. Until now BitTorrent has combined its partnership with two or three artists of the industry a month and employs number of ways to promote their files. On majority of the days the promotion receives conversion sales by 45% to 50%. This means that nearly 500,000 users who sign up daily will also open the accompanying content file. There is no doubt to the fact why this kind of promotion is not appealing to the industry sector.

It also started casting banner ads and has been very successful promoting the e-book, “The 4 hour Chef”. It is proved that BitTorrent can transform its users to potential paid customers. But you have find out a way to scale this success. The financial assistance along with the technological help from the companies like FACEBOOK, YOUTUBE and GOOGLE stems up the revenue by targeting the specific communities.