Over the past so many years Bit Torrent is primarily known as the software that gives easy accessibility for downloading pirated contents. But the company is fighting hard against this marred image and urging the musicians and television companies to get into partnership with Bit Torrent since it can help to make large scale revenue.

Bit Torrent facilitates file sharing in several computers and is also able to reach millions of young audience who are otherwise difficult to target. The company made an announcement that it would release a pilot for a show, for the music industry. The pilot is free and is known as the Fly or Die.

In case the people like this new idea they can provide with their e-mail addresses that will give the users the accessibility to view seven videos along with the backdrop of the show’s idea and thereby making it a huge success. With this show Bit Torrent is basically conducting an experiment with both the technical and cultural domain.

The technical experiment is regarded as the Bit Torrent Bundle that allows the content creators set parameters throughout the content downloads. For instance, in the Fly or Doe pilot the content is exchanged for the user’s e-mail id. Bit Torrent has published few bundles this year that includes movie trailers and music tracks via direct partnership with the artists.

The main concept behind this move is to encourage the artists to exchange or sell their contents in other digital market places apart from the Amazon and Apple stores. Moreover Matt Mason, the VP of the company also points out that the publisher’s demands will be catered in terms of the price that he sets for a particular content.

Bit Torrent also wants to show the artists that its 160 plus million audiences are valuable and this is not the tool for downloading piracy contents but rather it can help the artists to earn really revenue.