The streaming service is going to launch its subscription version, for which users will pay to remove the ads. The Google-owned service notified channel owners about its plans, saying that if they don’t sign up, all their videos will be set to “private”.

This move followed another innovations by YouTube: children’s app YouTube Kids and beta launch of YouTube Music Key, a streaming music service selling subscriptions. Although the company didn’t specify the cost of a monthly subscription or a launch date, industry observers believe that the price will be about $10 a month and the subscriptions will launch before 15 June.

It turns out that YouTube is going to keep 45% of the revenues and share the rest out among channel owners proportionally to their share of viewing by subscribers. YouTube also informed that channel owners who don’t participate would have to set their videos as “private”.

The most popular streaming service on the planet has previously experimented with subscriptions for individual channels. However, this feature didn’t prove popular. Last year, YouTube also allowed channels to use a tip-jar feature named Fan Funding, which enabled them to top up their revenue from advertising.

It should be noted that YouTube is not the only company trying to figure out whether people will pay a monthly subscription to watch the videos that have always been free or not: for instance, an American startup Vessel has already launched a service charging $2.99 a month for the opportunity to get access to videos at least 3 days before they appear on YouTube. At the same time, a crowdfunding company named Patreon has a roster of YouTube channels whose fans agree to pay for watching the video – either every month, or every time they upload a new video.

youtube is going downhill..because of google, fuck google