COLLAPSED men’s clothing chain Roger David may yet be saved from closure after a “stunning” response to its discount sale.

Joint administrator Craig Shepard from insolvency specialists KordaMentha said buyers were having “a second look” at the 76-year-old retailer following soaring sales over the past week.

On being put into Roger David last Wednesday, the administrators launched a “closing down” sale to maximise the return to creditors ahead of a closure of the retailer’s 56 stores.

“But it has turned into something much bigger than that,” Mr Shepard said.

“It has brought out an amazing wave of support and loyalty for a household Aussie brand.

“Employees who were staring unemployment in the face have shown amazing loyalty and are helping to push sales.”

Mr Shepard said “there is now a possibility that there may be a buyer”.

“Expressions of interest have been coming from interested parties who were shying away a few weeks ago.

“They have seen the outpouring of support for the brand on social media and in the stores. They are having a second look.”

KordaMentha will assess all the options and update creditors next week.