Starting today, Uber is lowering prices in over 100 US and Canadian cities

The transportation network giant is not immune to the slump of the changing seasons. “… When people hunker down at home, demand for rides drops,” the company said in a statement. The lull in business also hurts the drivers, many of whom rely on early-year fares to pay off their holiday credit card bills.

By lowering prices, Uber hopes to stimulate demand and offset the winter losses. The company cites its five-plus years of experience as reason enough to employ this strategy, which it has used for select cities over the past couple of years. In those areas, driver earnings have increased.

Since people prefer to stay inside during the cold months, nobody is moving their cars, which creates an even greater strain for parking in crowded cities. Uber hopes to reduce your Netflix and chill sessions by getting you out the house to face the chilly weather.

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