THREE in 10 kids have already been affected by the deadly suicide game known as the ‘Momo Challenge’, according to a study.

Research revealed while 95 per cent of parents are aware of the sinister craze, 30 per cent still haven’t warned their children about the dangers.

The twisted viral prank, which has already been linked to the death of two children in Colombia but has now reached the UK, is spread through social media sites like WhatsApp and YouTube.

The challenge orders children to self-harm or attack others and if children don’t comply, the game warns its terrifying character Momo will kill the youngster's family.

The game also tells kids to keep their actions secret from parents or they will be murdered.

From sick minds
ChannelMum.com psychologist Emma Kenny said: “The sickest thing about this game is that someone would make it in the first place.

“But it’s out there and thousands of children are being traumatised by it each day.”

The most common age for a child to see the Momo Challenge is just three – with children targeted watching so-called safe videos such as Peppa Pig or Tots Toys YouTube channel.

Children under nine were also heavily targeted, but less than one per cent of kids in secondary school have fallen victim to the evil phenomenon.

Parents are unprepared
Despite the rapid spread of the game, just a third of schools have issued warnings to parents, the study of 1,439 parents found.

The poll revealed YouTube is the most common platform where children have been targeted, with 77 per cent of kids falling victim, followed by WhatsApp, then Facebook.

Nine in 10 parents are calling for web giants to block the game as soon as they are made aware it has infiltrated a platform, with two thirds wanting firms who host it to be heavily fined.

Three quarters also back jailing the makers of the game if they can be traced.

ChannelMum.com psychologist Emma Kenny added: “The game is terrifying, but no matter how frightened your child is by Momo, you can help them overcome their fears.

“Listen, acknowledge how scared they are and reassure them game is not real and no harm will come to them.

“For older children, it can even be a useful lesson on building trust within the family and reinforcing how much you love them.”