BLOGGER Constance Hall has called out an iconic Australian underwear label over what she says is the use of her “vibe”.

The WA mum, whose frank and sometimes controversial posts about being a mum, wife and lover on social media led to her amassing more than a million followers around the world, took a tongue-in-cheek swipe at Bonds this week over its latest campaign, ‘Join the Queendom’.

The campaign features a video following a number of warrior women dubbed ‘Queens’ - a term used by Hall for her community of loyal followers, as well as the names of her two books - through the Australian bush.

While the women are dressed in Bonds underwear, the “vibe” of the video bears a striking resemblance to the hippie-flower-power-to-women vibe that many associate with Constance Hall.

In a Facebook post on Tuesday, Hall asked the underwear label why it forgot to ask her to model in their new Queendom campaign, even joking that she checked her junk emails to make sure she hadn’t missed the invite.

“I’m getting slammed with messages from Queens wanting to know why the hell my vibe is all over Bonds but I’m not...,” she wrote. “I’ve forgiven you. I don’t hold grudges and I’m too old to waste time with feelings of rejection. I suppose I’m never actually going to be an underwear model.

“However my brand Queen The Label supports the real Queens of this world, sexually abused young kids in Kenya through the worlds most kick arse charity called Rafiki Mwema.

“How about your Queendom campaign does the same??? #bondsforrafiki

“And I’ll even throw in some free modelling for you???? #bondsforrafiki.”

Hall then asked her followers to message Bonds to help “get them on board.”

But before the Queens had time to totally bombard the Aussie label, the company had something ready to go and responded directly to the Queen Bee that they have their own “partnership” that aims to fund self-esteem and body image workshops for Australian women.

“We’ve loved seeing women all across the world championing the ‘queen’ movement, including Queen 🐝 herself. To this we say - the more the merrier!,” Bonds posted.

“We’re massively proud of our Bonds Originals campaign set within the iconic Aussie landscape, which is all about inclusivity, empowering women, and - perhaps most importantly - women supporting women.

“We’re also privileged to be able to use our position to help young Aussies via our partnership with REACH. In fact, on August 11th 100% of profits sold from our Originals undies will go towards funding more life-changing Birdcage workshops for young women, tackling self-esteem, body image and confidence.

“Let’s be stronger together, what do you think? Love, Bonds x.”

Hall didn’t respond directly but did post later telling her fans that she only raised the issue on Facebook in a bid to encourage Bonds to support Rafiki Mwema.

She also asked followers to stop posting nasty comments to one of the artists involved in the campaign who was being vilified for her involvement.

“Was never my intention for anyone to feel vilified over the campaign - just an opportunity to get Bonds to sponsor some of our kids,” Hall wrote.