HIGH end fashion brand Revolve has been forced to remove a collection of offensive slogan sweatshirts from its website after being slammed as "disgraceful" and "disgusting" by social media users.

As part of a charity collaboration against cyber-bullying, celebrities such as Lena Dunham, Cara Delevigne, and Suki Waterhouse were all asked to submit the most "abusive and controversial comments" they've ever been sent by trolls to appear on a collection of pricey sweatshirts.

But after plus sized model Paloma Elsesser's "being fat is not beautiful, it's an excuse" sweatshirt was released without any context of the brand's campaign aims, outraged customers took to social media to criticise the designs.

First spotted by London-based artist Florence Given, the self-described "social issues activist" shared her disgust for the controversial designs with her 74,000 Instagram followers.

Tagging the brand in her post, Florence asked: "Selling fatphobia to rich skinny women at £162 a pop? Am I missing something? HOW is this okay? I'm confused."

Equally as horrified by the fat-shaming slogan, Florence's followers were also outraged by the fashion fail and its accidental "horrible hateful message!"

One user wrote: "Being disrespectful isn't beautiful, it's disgusting."

Another added: "Wow. Just wow. Who approved this?"

Meanwhile, others couldn't believe the slogan sweatshirt was "real" before calling for the brand to be "cancelled".

Other cruel comments showcased in the baffling Revolve collection included "Too Boney to be Boned", "Horrible Result of Modern Feminism", and "Slut Feminist Nightmare".

Labelling the collection "harmful and damaging", another user accused the brand loved by the Kardashians and Hadid sisters of both "fat and skinny shaming".

Over on Twitter, users pointed out the brand were supposedly raising awareness of fat-shaming while also only catering for customers who can squeeze into a UK size 10 or smaller.

One user highlighted the hypocrisy of "using a skinny model" to showcase a "sweatshirt about fat-shaming" while another accused the brand of "bullying".

Describing herself a "mortified" for the mix-up, Paloma Elsesser (the model who was actually sent the hateful fat-shaming message) reached out to Florence to add some much-needed context to the collaboration.

The American model revealed "the sweatshirts went up early on Revolve for some reason" and the "point was to shine light on how horrible trolling is" and give the "proceeds to charity".

Claiming that the "whole point was the exact opposite" of what has transpired, the plus-size model has now made the brand "remove" the sweatshirts from the site.

However, Florence's original post has since been deleted by Instagram for supposedly violating the platform's "community guidelines on harassment or bullying" after she called out the brand.

What's more, Revolve has now been forced to dump the entire collection amidst the controversy and has donated $20,000 to the charity Girls Write Now to try and make up for the mishap.

A spokesperson for Revolve told Fabulous Online: "This morning, images of a forthcoming LPA collection were prematurely released on Revolve.com. The capsule collection – originally conceived by LPA alongside Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser – was set to debut tomorrow as a direct commentary on the modern day “normality” of cyber-bullying and the shared desire to create a community for those most affected by the epidemic. Proceeds were set to benefit “Girls Write Now”, a charity focused on mentoring underserved young women and helping them find their voices and tell their stories through writing.

The prematurely released images featured on Revolve.com was not only included without context of the overall campaign but regrettably featured one of the pieces on a model who's size was not reflective of the piece’s commentary on body positivity.

We at Revolve sincerely apologise to all those involved – particularly Lena, Emily, Cara, Suki and Paloma – our loyal customers, and the community as a whole for this error."