Christmas shopping is set to get a whole lot easier, thanks to a new partnership between eBay Australia and Google.

The tech giants have joined forces to help Australians find and buy products more easily on eBay, introducing the Google Assistant to the online marketplace, ahead of an anticipated full launch from Amazon sometime this week.

From Wednesday, Aussie shoppers will be able to ask Google's voice assistant to help them search and locate gifts by saying 'Ask eBay or 'Talk to eBay'.

There are around 60 million listings on eBay which can now be sorted via voice technologies on the Google Home devices, as well as compatible smartphones, including the new Google Pixel 2.

eBay Australia and New Zealand managing director Tim MacKinnon said eBay had built this technology from the ground up in order to facilitate a more personalised shopping experience.

"Working with Google is the next innovative step for us, as partnerships have always been a large part of the eBay business."

The partnership between the pair utilises eBay's multi-surface switching technology, which lets consumers have a voice conversation with Google Assistant on their Google Home device and then switch to their smartphone to purchase the product from eBay.

"We are the only marketplace in Australia that has this multi-surface switching capability, supported by the years of structured data we have accumulated around the Australian shopping experience," Mr MacKinnon said.

The push from eBay Australia to create a more personalised experience for shoppers comes as locals are readying for the arrival of retail juggernaut Amazon.

The US-based marketplace is already the second most popular mass merchandise retailers for Australian consumers, behind Woolworths, according to Nielsen data released last week.

Amazon completed a soft launch in Australia on Thursday last week, but the majority of shoppers are still waiting to be able to access the marketplace, beyond the books it already sells locally.

This Christmas IBISWorld has estimated that Australians would spend an average of $75.20 online shopping, up 17.3 per cent on last year's sales figures. At the same time spending in department stores has been tipped to dip 2.8 per cent to $116.90 per capita, thanks to competition from online retailers and heavy discounting.

Mr MacKinnon said the integration of Google Assistant was part of a new commerce frontier.

"Already we have 80 of the 100 largest Australian retailers on the platform with everyone from Myer to Woolworths, and this new partnership expands our technological capabilities to provide even greater access for consumers," he said.