Here's how the game works. Someone asks "What do you think when I say" then puts a word. The next person says what the word makes him/her think and asks a new question.

for example :
derp says : what do you think when I say Studying ?
herp says : Hell , what do you think when I say Space ?
someone says : No One Can Hear You Scream.. and so on ..

I'll start
What Do You Think When I say Football ?