Crystal Pepsi, the disconcertingly transparent cola beverage, is officially back as part of the Pepsi pantheon of products.
The company made the announcement via its official YouTube channel, but it also employed the help of Crystal Pepsi superfan Kevin Stralhe, better known as the L.A. Beast.
Stralhe has been after PepsiCo for some time to revive its clear beverage. He took his super-fandom so far as to use online auction sites to order bottles from the original run in the early '90s to quench his Crystal Pepsi thirst. The company hand delivered the first 6-pack of the drink to Stralhe's home in appreciation of his commitment to the see-through flavored sugar water.
Right now, to get your hands on bottles of Crystal Pepsi means you need to download an app, which will enter you into a contest to win one of 13,000 free 6-packs of the newly-released old-school soda pop. However, Stralhe did some investigative work and learned that the Crystal Pepsi run won't be limited, as was the case with the Back to the Future tie-in Pepsi Perfect. According to the L.A. Beast's sources, the drink will be on store shelves beginning in July.
Crystal Pepsi isn't the only extinct beverage to see a revival. Coca-Cola's Surge beverage recently made a comeback. Perhaps the retro-revival of beverages could turn toward other forgotten treats from the '90s like PB Crisps?