A BURGER joint was today accused of sexism over its very saucy Christmas poster of a half-naked woman tucking into one of their meals.

The restaurant, called Dope Burger, wished its customers a "Merry Christmas" on Facebook by uploading a picture of a woman eating one of its unicorn bagels.

But punters said they will “boycott” the Hull-based takeaway after seeing the image of the woman wearing a Santa hat in just her underwear.

Claire Scott wrote: “Your advert is offensive and needs to be taken down. Whatever your motivation your advert is offensive and potentially dangerous … it’s not funny, it’s offensive.

“You’ll be boycotted … people care about their sisters, friends, girlfriends and daughters.”

Others asked if they had been “transported to the 1970s” while some suggested the takeaway had been “out of date” and “tasteless”.

However, others have jumped to the restaurant’s defence and owner Oliver Johnson even released his own topless picture after receiving criticism online.

He posited a topless picture of himself and said that he wanted to show people that “no matter your size, race or gender, we are all equal”.

Oliver told Hull Live: “It’s just a bit of Christmas fun. The world’s gone mad if we can’t have a bit of fun with it.

"Our first post yesterday was likely to cause unjustified feminist controversy, so that’s why we’ve posted another.

“The initial post was to get everyone’s attention, and the coming pictures will help people realise no matter your size, race or gender, we are all equal.”

Defending the eatery, Daniel Eastwood wrote: “People need to calm down, what exactly is offensive in this image? How is it degrading women?

"This woman is a model and if people are offended by the picture then that is unfortunate, but people are shaming a woman for the career she has chosen.

"Women do need to be treated equally, but that also means they should be allowed to follow whatever career they want without backlash. If this photo makes her feel empowered then that can only be a good thing."