Retail tycoon Mike Ashley has also promised to turn House of Fraser into the "Harrods of the High Street".

He tells The Sun: "In Harrods you get some exceptional services. What we would like to do is introduce a ‘concierge click and collect’ at House of Fraser.

“When you go online and say you want to collect goods in-store, you should be able to book a time, book a changing room and book a stylist.

“You get that kind of personal shopping service in a Harrods. There’s no reason why it couldn’t be rolled out nationally across House of Fraser.”