As bad as the recent violence in Charlottesville was, Donald Trump’s response was, arguably, worse. CEOs of tech companies, or any large company for that matter, generally tend to stay away from politics. In this case, however, Trump’s response might have been the proverbial straw that broke the camel’s back.

Business leaders from various leading American companies, including GE and GM have withdrawn from Trump’s manufacturing councils and it has even prompted the stoically silent Apple CEO Tim Cook to come out in criticism of Trump.


He expresses his belief that the issue is one of human decency and morality, and not politics. He also adds, “I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.”
Cook states that Apple has led by example and that it must continue to do so, that everyone is equal and must be treated as such.
To kick things off, Cook announced that Apple will donate $1 million each to the Southern Poverty Law Center (SPLC) and the Anti-Defamation League.
Apple will also match employee contributions “on a 2-for-1 basis” until 30 September, reports Recode.

Apple users will also be able to donate to the SPLC via iTunes.