Amazon tries to one-up Black Friday (again) with a 7-week sale

Remember how Amazon trumped Black Friday with its Prime Day sale? No? We can't blame you -- the offerings were so modest that you had a better chance finding bargains at a garage sale. That isn't stopping Amazon from giving it another shot, however. It's launching a Black Friday Deals page that will offer discounts from now until December 22nd. Yes, that's an attempt to spread one day of frenetic shopping across 7 weeks. Prime subscribers will get first crack, naturally.

There are some good deals to be had so far, such as 30 percent off of a 55-inch Sony 4K TV bundle and $20 off of Metal Gear Solid V. However, it's hard not to see this diluting the whole concept of Black Friday. At this point, it's typical holiday season discounting under a different name -- it doesn't have the same level of urgency that you get with a day (or even a week) of special discounts.

Source :

http://www.amazon.com/b?ie=UTF8&node=384082011

http://phx.corporate-ir.net/phoenix....cle&ID=2104921