Yahoo Welcomes the Rise of eSports with its Own Hub
It will focus on producing video content and live coverage.


Yahoo clearly wants a piece of the growing eSports pie. Despite having to shutter almost all its verticals recently, the company has launched a new hub for competitive video gaming under the Yahoo Sports banner. In its announcement post, Yahoo Sports Media Vice President Bob Condor said that "with a global audience reach of more than 226 million," the company has "identified an incredible opportunity" in competitive gaming. Yahoo Esports is meant to be a comprehensive guide that regularly publishes match scores, stats and schedules. The team behind it will concentrate on producing video content, though, including live tournament coverage hosted by various gaming personalities like Andrea Rene.

A quick peek at the portal shows you the titles Yahoo intends to focus on at the moment. The categories right under the banner are named CS:GO, Dota 2, Heroes of the Storm, Street Fighter V and, of course, League of Legends. You can also find a spoiler toggle you can switch on/off and a built-in chat feature where visitors can mingle.

The hub already has videos and posts you can watch and read if you want to sample what Yahoo can offer. In case you find it lacking, you can always check out one of its competitors -- Yahoo isn't the only company trying to cash in on competitive gaming's booming popularity. ESPN, for one, launched an eSports section back in January despite its president going on record that he doesn't consider competitive gaming a sport.