Paytm awarded India's title sponsorship rights for 2019-2023 cycle

Paytm will continue to hold the rights having first bagged them in 2015 © BCCI

Paytm, an Indian e-commerce payment system and digital wallet company, will sponsor the international and domestic matches in India for the next four years, the Board of Control for Cricket in India announced on Wednesday (August 21). The company will pay the board INR. 326.80 Crores in the next four years.

Paytm will continue to hold the rights having first bagged them in 2015 with their previous bid being INR. 203.28 Crores.

"I'm pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket," Rahul Johri, the BCCI CEO, said.

India's home season will start when South Africa tour for three T20Is and three Tests from September 15.