Often billed as a celebration of the league and its brightest stars, the NBA All-Star Game is more a weekend-long commercial than a competition.

Preceded by the Celebrity All-Star Game, Rising Stars and Skills Challenges as well as the 3-point and Slam Dunk Contests, the annual exhibition is, if nothing else, a chance for the league's 24 most noteworthy brand ambassadors to put their sponsors' products on display.

This season, the NBA used its Twitter account, followed by an estimated 23.4 million users, to showcase the footwear each player selected to the game would be sporting prior to tipoff. Utilizing the hashtag , the whole promotion (sponsored by Footlocker) which featured a shorter-than-Vine video, came across kind of cheesy. Here's for example.

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It's not the first time the classic intro has been put to use in the world of sports.

Kentucky football managers once produced a similar , as did the . A Pirates fan brought back another memory from ABC's old TGIF lineup, with an homage to the hit show