Samsung made an experiment last year with the Galaxy Edge smartphone which featured an additional curved display on the side of its body. But as months went by, it became evident that the trend was catching on and customers liked the idea.

Now, a new report claims the Korean tech giant is looking to introduce a third Edge model even before it has a chance to unveil the Note 5 Edge at IFA 2015 this September.

After the original Galaxy Edge product, Samsung has recently rolled out the Galaxy S6 Edge handset, which features a double-curved screen. And consumers were immediately taken with the idea, so much so that Samsung had to ramp up production of the device from 1 to 3 million units per month.

What’s more, demand seems to have been so high that Samsung is now looking to further increase production capacity for the Edge unit to a massive 10 million units per month by the end of this year.

Samsung thinks the world can't get enough of Edge(d) smartphones

But fresh reports coming out of Korea via ET News claim that Samsung is so pleased with itself and its Edge experimental success that it is looking to launch a new model with a curved display in the second half of the year, before actually releasing the Galaxy Note 5.

So, since the Edge models are enjoying so much popularity, good old Sammy is currently entertaining the idea of launching yet another model with better specs than the Galaxy S6 edge.

How do we know that? Well, apparently, Samsung Display, the branch responsible for producing curved Edge displays, has started to increase its production capacity by a large margin, something which will allow Samsung to slip in yet another device with a curved display before the Note 5 and Note Edge arrive this autumn.

The report doesn’t provide us with any specs this device might bring about, but we’re pretty sure that, if the device does arrive on the market, it will be a premium one.

However, we can’t help but wonder if Samsung is not rushing things a little bit in trying to overpopulate the ecosystem with expensive devices with curved displays. In the end, this might be just a fad that is destined to disappear tomorrow.