Ever since Satya Nadela replaced Steve Ballmer at the helm of Microsoft, the company has been focusing a lot more on consumer feedback and it continues to do the same thing for its new products.

This time, the tech giant wants users to submit feedback on their Windows Phone devices, most likely in order to find out what it has to improve in terms of device hardware, functionality, and design.

A new page posted on the Microsoft Mobile Devices website encourages users to “let us know what you think” about their Windows Phone devices, offering dedicated feedback pages for each Lumia smartphone currently up for grabs across the world.

“You love your Lumia, so why not put it into words? Whether you’re crazy for the PureView camera, the wireless charging or helpful Cortana, don’t keep it to yourself - find your phone below and tell us what makes it special!” Redmond says.

Customers can rate devices for ease of use, features, and battery life, while also having to provide input on how they actually use their phones and whether they recommend them or not.

All in on feedback

Microsoft says that customer feedback is the core of everything, and future projects are expected to be more based on suggestions and opinions coming from users.

Windows 10 is living proof that a completely new approach is now governing at Microsoft, with users encouraged to submit their requests not only through a dedicated app integrated in the Technical Preview, but also with the help of feedback platforms on UserVoice.

With Windows 10, Microsoft is trying to get closer to its users and repair what's broken in Windows 8, so there's no doubt that bringing back the familiarity of Windows 7 can only be done with help from users.

“Obsessed over customers”

Ever since he was appointed as new company CEO, Satya Nadella has been putting emphasis on customers, explaining that the company needs to become “obsessed over them” in order to make its products succeed.

“In order to deliver the experiences our customers need for the mobile-first and cloud-first world, we will modernize our engineering processes to be customer-obsessed, data-driven, speed-oriented and quality-focused. We will be more effective in predicting and understanding what our customers need and more nimble in adjusting to information we get from the market,” he said in a letter submitted to employees.

The new company strategy is clearly more effective than before, and things seem to head in the right direction, not only for Windows, but also for other essential products, such as Windows Phone and Office.