Microsoft's Windows Phone Keeps Losing Users in the United States

It's not a secret that the United States is not exactly Microsoft's preferred market as far as Windows Phone is concerned, as sales in the country are still well behind those of Android and iOS, and new statistics provided by comScore come to confirm this.

comScore looked at the smartphone market share in the United States in the three-month period ending May 2015 as compared to the three months ending January 2015, and discovered that Windows Phone lost 0.5 percent between these two dates.

More specifically, Windows Phone declined from 3.5 percent in the United States to 3.0 percent, remaining the third mobile platform in the country, after Android and iOS.

As far as its rivals are concerned, Android is number one with 52.1 percent, down 0.7 percent, while iOS is second with 43.5 percent, up 1.8 percent.
The “no flagship” effect

In case you're wondering why Microsoft is losing users in the United States, one of the main reasons is that the company is yet to release a new flagship to the market, and it's not a secret that Americans are more interested in buying premium devices with advanced hardware capabilities.

That's why the iPhone is still a best-seller in the country, and Microsoft is still pushing the same flagships as six months ago, namely the Lumia 930 and 1520.

That's going to change later this year though, as Redmond is finally planning to refresh its flagship lineup with some new additions, including a possible successor to the Lumia 930, called Lumia 940. An XL version could also be launched as a successor to the Lumia 1520, but these plans are yet to be confirmed.

All new flagships will run the overhauled Windows 10 Mobile, which in its turn is scheduled to go live sometime later this year, most likely in October.