LeEco Inadvertently Spoils its US Launch Plans
It posted pages for its phone and TV rosters days before a big launch event.

LeEco's hardware lineup is supposed to make its splashy US debut on October 19th, but it appears that someone at the company couldn't wait to show what it had in store. Vizio's new owner briefly posted listings for most (if not all) of its American devices, and it looks like the company's cost-conscious Chinese pricing will survive the trip across the Pacific. Its 5.7-inch Le Max 2 flagship, for example, could cost just $349 before a $60 promo discount -- and the mid-tier, 5.5-inch Le S3 (likely a rebranded Le 2) could start at $299 before discounts. You may not like the absence of a built-in headphone jack, but these phones could offer a lot of performance for the money.

There are four 4K TVs listed (the Super4 X43, X55 and X65, plus the uMax 85), although their prices are definitely placeholders. Sorry, folks, you won't pay $15 for an Ultra HD set. However, their very existence is telling. It suggests that LeEco isn't going to rely solely on Vizio for TV sales in the US, and could complement Vizio's in-house smart TV strategy with its own Android TV models.

There's no guarantee that these are the prices you'll get, or that the devices you see here represent exactly what LeEco will present on the 19th. From initial appearances, though, the company might be planning a more cautious US rollout that focuses on the hardware most likely to prove a success.