The golden iPhone XS and its 6.5" version strut in concept promo video

The golden iPhone XS and its 6.5" version strut in concept promo video, looking luscious

After the alleged official press renders of the 2018 iPhone XS and its larger, 6.5" sibling, leaked out last week, it was a matter of time before we see a concept video of their promo ad, made in Apple's typical style.

Rendered in scale, the two new iPhones are flaunting the freshly-squeezed gold color, which we'd wager to guess will be meant for Asian customers, though we wouldn't mind if we made it on this side of the pond as well, it looks luscious.

The larger iPhone XS model, which may or may not carry the usual Plus naming convention, is expected to be with the largest display on an iPhone ever, at 6.46 inches, which would probably be rounded up to 6.5" in marketing materials. With great screen real estate come great responsibilities, and Apple is expected to throw at this one also a larger battery, more souped-up camera, and even a dual SIM version.

In addition, these two OLED models you see above, are expected to launch before the affordable LCD iPhone model, albeit the trio will be announced at the September 12 event together.